The discourse of the site as a tool of positioning the company in the internet space

  • Nurshaikhova Zh.A. Yekshembeyeva L.V Kazakh National University Al-Farabi, Almaty, Kazakhstan,

Abstract

The annotated article, the authors examines the technology to create a site examination of discourse. For this purpose demonstrates the system of indicators, consisting of sub-strategies nomination, goalsetting, evaluation. The main instrument of this technology becomes information, born on the basis of explicit and implicit meanings of discourse and explicable KPI system.
Published
2018-12-14
How to Cite
YEKSHEMBEYEVA L.V, Nurshaikhova Zh.A.. The discourse of the site as a tool of positioning the company in the internet space. Eurasian Journal of Philology: Science and Education, [S.l.], v. 168, n. 4, p. 95-99, dec. 2018. ISSN 2618-0782. Available at: <http://philart.kaznu.kz/index.php/1-FIL/article/view/2536>. Date accessed: 22 jan. 2019.