3D cinematography in modern screen art of Kazakhstan

Abstract

The study discusses the problems of formation and study of the new direction in the audiovisual culture and art – 3D cinema. The approaches to the evaluation of the communicative potential have been developed based on the example of the shooting team of full-length 3D movie Returning to the ‘A’ directed by Yegor Mikhalkov-Konchalovsky. There was a comprehensive assessment of integral characteristics of the communicative potential of the social – psychological climate in the team of the crew of the first Kazakhstan 3D movie. Communications are social communication and exchange of information, and by analogy to the substance and energy exchange, which is called metabolism, communications are social and information metabolism. 3D film-making technology can extend the capabilities of the communication potential of film art as a means of mass communication.