The problem of nomination. Peculiarities of modern ergonyms

Abstract

The paper analyzes the phenomenon of nomination, its acts and naming mechanisms. The prevailing modern linguistic theory of nomination is considered; the basic concepts and approaches in the framework of this theory in terms of justification and dividing the category into primary and secondary, natural and artificial are described.
This paper presents a detailed lexical and semantic analysis of Almaty commercial institutions’ names. It is concluded that there are linguistic and extralinguistic (cultural, pragmatic) components in the acts of naming; the determining role of the latter in the acts of naming is grounded.