Implicit and explicit information giving methods in advertising slogans.

Abstract

The article depicts direct and hidden (implicit and explicit) information giving in advertisement discourse, meaning advertising slogans. Having investigated this topic thoroughly, the author found out that cognitive types of presupposition and communicative implicatures played a great role in advertising slogans. There are definitions of phenomena “implicit” and “explicit” with examples. The cognitive types of presupposition (semantic and pragmatic) and their typology is discussed in the article. There is a possibility to figure out what strategy of communicative influence on human’s cognition is. Some laws of neurolinguistic programming is also discussed.