Cross-cultural communication in the paradigm of "person - language - culture"

Abstract

This article is dedicated to the study of cross-cultural communication, its features, as well as the problems and prospects of cross-cultural communication. The development of anthropological paradigm in linguistics at the end of the XX-th gave new directions for research in the humanities as "person - language - culture", "person - language - thinking." Consider the language and linguistic units to human factors and human values in unity is a new trend in modern linguistics today. At the present time, many scientific studies paid much attention to the anthropological factor, as well as the study of the correct use of the values of linguistic units of native speakers. Problems and prospects of cross-cultural communication are also relevant today as a new direction in science. In this article we have tried to reveal some aspects of cross-cultural communication, gave answers to topical questions.