Content analysis of the publication based on the ethnic stereotypes in newspapers (on the materials of egemen kazakhstan, kazakhiya newspapers)

Abstract

In this article the content analysis of ethnostereotypes on the material of the national republican newspaper «Egemen Kazakhstan» and political independent newspaper «Kazakhiya» is carried out. In the course of the qualitative analysis of quantitative indices of the ethnostereotypes which are reflected in the publications of the newspapers Egemen Kazakhstan and Kazakhiya their positive influence on preservation and protection of ethnic identity, on ethnointegration and ethnic adaptation, the main thing, on establishment of the harmonious interethnic relations in multinational society is defined.