Preservation of ethnocultural and linguistic identity in the era of globalization

Abstract

Ethnic culture expresses its linguistic and cultural identity of the ethnic group, including the specific
features of the material and spiritual culture, life, group psychological characteristics common identity
based on the idea of their common origin. Ethnic culture, in addition, includes the language of the world
of communication, which represents emerging in communications of various ethnic groups shared «communicative and cultural zones» – areas of global culture. In the culture of the ethnic group and the ethnic
specific common worldwide languages coexist as represent different cultural layers. Based on the above,
ethnic and cultural identity can be determined as part of a multiple identity which is a socio-cultural
construct, transmit awareness of the individual himself as a member of an ethnic group, the degree of
mastery of the ethnic culture and language, the adoption of its values and unconditional adherence to
them in practice. Becoming the global cultural space and the emergence of a global culture occurs on
the basis of cultural values that are common to all the world’s cultures. Although these values were in
all cultures have always, however, the formation of a global culture of today occurs only during the
information globalization of the world, when activated by the process of cultural interchange, leading
to a deepening of the cultural self-development and enrichment at the expense of the development of a
cultural experience. Therefore, in today’s world issues of national identity and national in¬teresa in the
context of globalization are the focus of both researchers and policy makers. The global transformation
of modern humanity at the turn of the century characterized voz¬niknoveniem new guidelines, new
values. Relevant ideas become new world of the global economy, the integration of cultures, etc.
The stronger the processes of globalization penetrate into the national culture, the more the nations
are trying to protect the internal components such as culture, traditions, language and religion. That is,
in the period of global transformations aggravated the problem of national identity related to people’s
desire for identity and self-determination in the real world, and sohra¬nit defend their identity.