The speech communication and speech strategies

Authors

  • А. К. Жукенова Кокшетауский государственный университет им. Ш. Уалиханова
        176 81

Keywords:

speech communication, speech strategy, conversational maxims, principle of cooperation, principle of politeness.

Abstract

 The article deals with the theory of speech communication and speech strategies. The principle of cooperation and the principle of politeness are described. G. P. Grice was the first scientist who studied these principles. The principle of cooperation is realized as the rules or maxims which de­fine the discourse normativeness. The maxims as G. P. Grice considers them to be should be interpreted as the rules which limit the speaker’s behavior. Some of these maxims are determined by the sociolinguistic pa­rameters. R. Lakoff forms the hypothesis that all persuasive discourse is based on breaking the principle of cooperation, the speakers and listeners realize that this principle is not observed. G. P. Grice’s rules are consider­ably limited by the fact that «the category of politeness» appeared in lin­guistics. By modification of some G. P. Grice’s maxims the indirect speech behavior is analyzed to define the manipulation and indirect speech acts which are explained by tact. To analyze the speech strategies the speaker’s communicative purposes are considered as the starting point.

References

1 1.Тарасова И.П. Речевое общение, толкуемое с юмором,
но всерьёз. – М.: Прогресс, 1992. – 294 с.
2 2.Якобсон Р. Избранные работы. – М., 1985.
3 3.Wood, R.P. The new communication. – Belmont: California, 1996. – 190 p.
4 4.Трошина Н.Н. Стилистические параметры текстов
массовой коммуникации и реализация коммуникативной
стратегии субъекта речевого воздействия // Речевое
воздействие в сфере массовой коммуникации.– М.: Просвещение, 1990. – С. 62-68.
5 5.Lutz W. Doublespeak. – Harper Perennial, 1990. – 147 p.
6 6.Прозоров В.В. Молва как филологическая проблема
// Жанры речи. – Саратов, 1997. – С. 162-167.
7 7.Демьянков В.З. Конвенции, правила и стратегии
общения (интерпретирующий подход к аргументации)
// Известия АН СССР. Сер. лит. и яз. – 1982. – Т. 41. – № 4. – С. 327-337.
8 8.Грайс П. Логика и речевое общение // Новое в зарубежной лингвистике. – Вып. 16. – М., 1985. – С. 46.
9 9.Lakoff R.T. Persuasive discourse and ordinary conversation, with examples of advertising. In Tannen, D. (Ed.) Analysing Discourse: text and Talk. – Georgetown University Press, 1982. – Р. 25-42.
10 10.Brown P, Levinson S. Politeness: Some Universals in Language Usage. – Cambridge: University Press, 1987.
11 11.Tannen, D. That’s not what I meant! How conversational style makes or breaks your relations with others. William Morrow and Company Inc. – New York, 1986.
12 12.Yokoyama O.T. Disbelieve, Lies and Manipulation in a Transactional Discourse Model // Argumentation. – 1988. – Р. 2-151.
13 13.Арутюнова Н.Д. Феномен второй реплики или о пользе спора // Логический анализ языка. Противоречивость и аномальность текста. – Вып. 3. – М., 1990. – С. 175-189.
14 14.Рытникова Я.Т. Семейная беседа: обоснование
и риторическая интерпретация жанра: автореф. …канд. филол. наук.
– Екатеринбург, 1996. – 24 с.
15 15.Германова Н.Н. Коммуникативная стратегия
комплимента и проблемы типологии речевых этикетов
// Язык и модель мира: сб. научн. трудов. – Вып. 416. – М., 1993. – С. 27-39.

1 1.Tarasova I.P. Rechevoe obschenie, tolkuemoe s yumorom, no vser’ez. – M.: Progress, 1992. – 294 s.
2 2.Yakobson R. Izbrannye raboty. – M., 1985.
3 3.Wood, R.P. The new communication. – Belmont: California, 1996. – 190 p.
44.Troshina N.N. Stilisticheskie parametry tekstov massovoy kommunikatsii i realizatsiya kommunikativnoy strategii subekta rechevogo vozdeystviya // Rechevoe vozdeystvie v sfere massovoy kommunikatsii. – M.: Prosveschenie, 1990. – S. 62-68.
5 5.Lutz W. Doublespeak. – Harper Perennial, 1990. – 147 p.
6 6.Prozorov V.V. Molva kak filologicheskaya problema // Zhanry rechi. – Saratov, 1997. – S. 162-167.
7 7.Dem’yankov V.Z. Konventsii, pravila i strategii obscheniya (interpretiruyuschiy podhod k argumentatsii) // Izvestiya AN SSSR. Ser. lit. i yaz. – 1982. – T. 41. – № 4. – S. 327-337.
8 8.Grays P. Logika i rechevoe obschenie // Novoe v zarubezhnoy lingvistike. – Vyp. 16. – M., 1985. – S. 46.
9 9.Lakoff R.T. Persuasive discourse and ordinary conversation, with examples of advertising. In Tannen, D. (Ed.) Analysing Discourse: text and Talk. – Georgetown University Press, 1982. – R. 25-42.
10 10.Brown P, Levinson S. Politeness: Some Universals in Language Usage. – Cambridge: University Press, 1987.
11 11.Tannen, D. That’s not what I meant! How conversational style makes or breaks your relations with others. William Morrow and Company Inc. – New York, 1986.
12 12.Yokoyama O.T. Disbelieve, Lies and Manipulation in a Transactional Discourse Model // Argumentation. – 1988. – R. 2-151.
13 13.Arutyunova N.D. Fenomen vtoroy repliki ili o pol’ze spora // Logicheskiy analiz yazyka. Protivorechivost’ i anomal’nost’ teksta. – Vyp. 3. – M., 1990. – S. 175-189.
14 14.Rytnikova Ya.T. Semeynaya beseda: obosnovanie i ritoricheskaya interpretatsiya zhanra: avtoref. …kand. filol. nauk. – Ekaterinburg, 1996. – 24 s.
15 15.Germanova N.N. Kommunikativnaya strategiya komplimenta i problemy tipologii rechevyh etiketov // Yazyk i model’ mira: sb. nauchn. trudov. – Vyp. 416. – M., 1993. – S. 27-39.

Downloads

How to Cite

Жукенова, А. К. (2016). The speech communication and speech strategies. Eurasian Journal of Philology: Science and Education, 153(1). Retrieved from https://philart.kaznu.kz/index.php/1-FIL/article/view/1502