Language view of the world and stereotype

Abstract

This article deals with types of stereotypes generated from the national mentality of the people and associated with the linguistic view of the world. The article emphasizes that there are similarities in the definition between these two categories. In the theoretical part of the article the author tells about an experiment with students of the Kazakh and Russian branches on the method of analysis of stereotypes. At the request of the experiment, students understand the meanings of stereotypes, use them in speech, and fix stereotypes in linguistic consciousness. The result of the expert is analyzed, as well as the reasons for mistakes made by students. The article concludes that the concepts of the world’s linguistic view serve as a foundation for studying stereotypes, and the ability to analyze each linguoculture will help to consolidate the distinctive features and peculiarities of the national culture in the consciousness of the ethnos.