The pragmatic orientation of the evaluation in political discourse

Abstract

The article deals with the pragmatic orientation of the evaluation in political discourse. The aim of the research is to analyze the features of the functioning of evaluative semantics in political discourse. This analysis presents evaluation as one of the main details of political discourse. Evaluation is a category that is based not on the real characteristics of objects and phenomena, but on the basis of subjective impressions and emotional reactions to them. Transferring the subjective form of speech, it influences the addressee and expresses mainly not the semantic, but the pragmatic aspect of the communicative situation. The discursiveness of evaluation shows its inextricable connection with the pragmatic function of language. Therefore, the evaluation should influence the addressee, expressing mainly not the semantic, but the pragmatic aspect of the communicative situation. The pragmatic orientation of the evaluation allows politicians to express their attitude to the surrounding reality, highlight certain parts of the text, and also attract and manipulate the public. Political discourse subjectively reflects the world, since the addressee makes speech due to its evaluative properties. In this regard, the subject of political discourse, reflecting certain interests and having certain goals and objectives, conveys reality in the text, which contributes to the manipulation of information in the direction desired by the recipient. Political speech is a ritual form of presenting political goals to society in accordance with the main goal of poli-tics, i.e obtaining and maintaining power. In political discourse, the nature of the evaluation is bipolar (correct – incorrect), correlates with the identification system: “we / our group – positively” – “they / alien group – negatively”. The basis of the evaluation pursues one goal, i.e. power struggle: its receipt, storage, implementation, stabilization and redistribution. The struggle for power has two aspects: the struggle of politicians in power, while maintaining their position, and the struggle of politicians who go to power. Evaluation determines the content of political discourse, its form, choice of linguistic means, efficiency, effectiveness and the relationship between speaker and recipient.