Theoretical and paremiological foundations of the kazakh tourist discourse

Abstract

The article considered the manifestations of tourist discourse in Kazakh linguistics. The analysis of
the new field of discourse in the Kazakh language at different times expressed by scientists was presented and its own conclusions were made. Tourist discourse is a field that studies new tourist texts in
a language. Since the actual linguistic definition was not established, a desire was made to convey the
research of each scientist along with a review of foreign literature. It was noted that the Kazakh metal
language has not yet been formed, since the tourist discourse contains advertising, symbols, short texts,
slang and new words. The way of life, culture, national identity of the people is clearly reflected in
Proverbs and sayings, verbal units that have long been formed. Although tourist discourse is a new field
for Kazakh linguistics, our language fund contains materials related to travel, tourist routes. Despite the
fact that there is a lot of foreign research on tourist discourse, the scientific and literary base in our tourist linguistic fund needs to be replenished and studied. In connection with the tourist discourse in the
language, examples from our vocabulary were given, comparisons were made with other languages, including English, Turkish, as well as equivalents and translations in our own language. The slogan, which
is transmitted in advertising texts, the place of keywords in tourist discourse was indicated. Also, nonverbal actions in the language will also be an important linguistic tool of tourist discourse. Language is a
dynamic phenomenon. Every time you need updates and additions. In accordance with this, the tourist
discourse is also constantly updated in accordance with the development of society and technology and
is subject to the time factor.
Key words: Tourist discourse, advertising discourse, paremia, text, slogan.