Implicit and explicit information giving methods in advertising slogans.
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Keywords:
slogan, implicit, explicit, presupposition, cognitive, information,Abstract
The article depicts direct and hidden (implicit and explicit) information giving in advertisement discourse, meaning advertising slogans. Having investigated this topic thoroughly, the author found out that cognitive types of presupposition and communicative implicatures played a great role in advertising slogans. There are definitions of phenomena “implicit” and “explicit” with examples. The cognitive types of presupposition (semantic and pragmatic) and their typology is discussed in the article. There is a possibility to figure out what strategy of communicative influence on human’s cognition is. Some laws of neurolinguistic programming is also discussed.References
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2 Баранов А.Н. Что нас убеждает. – М., 1990. – Б. 54.
3 «Жарнама туралы» ҚР Заңы 2003 жылғы 19 желтоқсан. – №508. – 2 тарау. – 7 бап. – Жөнсіз жарнама түрлері.
4 Барт Р. «Глубинная» реклама // Барт Р. Мифологии. – М., 1996. – Б. 226.
5 Грайс П. Логика и речевое общение // Новое в зарубежной лингвистике. – Вып. 16. – М., 1985. – Б. 45.
6 Leech G. English in Advertising. – N.Y., 1966. – Б. 68-70.
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How to Cite
Baidullayeva, A. B. (2015). Implicit and explicit information giving methods in advertising slogans. Eurasian Journal of Philology: Science and Education, 147(1). Retrieved from https://philart.kaznu.kz/index.php/1-FIL/article/view/64
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