Ethnic stereotype in mass media of Kazakhstan
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The conclusion the authors came to in the result of the analysis is that the TV programmes in Kazakhstani mass media mostly are aimed at forming the sense of tolerance that is a key to peace and broadening the horizon of people enriching their background.
Keywords:
ethnic stereotype, mass media, TV programme, ethnic groups, Kazakh TV, negative and positive influence.Abstract
The article is devoted to the analysis of the mass media of Kazakhstan and the influence of TV programmes on the beliefs of the viewers. Mass media is considered to be one of the powerful means for constructing stereotypes about ethnic groups. The scientific works of some foreign researchers focused on the study of negative sociocultural stereotypes in mass media were under consideration. The recurrent TV programmes dedicated to the ethnic issues and peculiarities of various nations transmitted on the widely known TV channel in Kazakhstan «Kazakh TV» are studied for the purpose of identification of their effect.The conclusion the authors came to in the result of the analysis is that the TV programmes in Kazakhstani mass media mostly are aimed at forming the sense of tolerance that is a key to peace and broadening the horizon of people enriching their background.
References
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// Procedia – Social and Behavioral Sciences. – 2014. – 154 p. – P. 72 – 76.
2 Milton K. Hate Prejudice and Racism. – Albany: State University of New York Press, 1993. – 330 p. – P. 135–137.
3 Torres I.G., Audience’s perception of Cultural/ethnic stereotypes in TV Shows // European scientific journal. Special edition.
– 2015. – P. 285-298.
4 Stroescu OC., Popa D. The influence of language on the collective perception of alterity: A study on the image of Turks in
the Greek media and the potential for education // Procedia – Social and Behavioral Sciences. – 2012. – №69. – P. 614 – 620.
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How to Cite
Tausogarova A., A., Ibrayeva Zh., Z., & Iskakova, G. (2018). Ethnic stereotype in mass media of Kazakhstan. Eurasian Journal of Philology: Science and Education, 162(4). Retrieved from https://philart.kaznu.kz/index.php/1-FIL/article/view/2046
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Linguistics
