The representation of social-semantic concepts in the media texts

Abstract

Changes at the semantic level of social and semantic concepts, and also factors of their transformation into the antitvalue-marked concepts which are used in opposite value are considered in the article. Besides in article features and the nature of use of artificial concepts which reflect the social phenomena of surrounding reality are comprehensively analyzed. The study of concepts at the present time is extremely important both for linguistic science and for a broad general knowledge. The concept arises as a fusion of meaning and sensory perception, an inner image. Correlating the everyday life of a person with the life of a society, the possibility of comparing individual situations and social realities in the forms that media provide to their viewers contribute to the fact that personalized experience is extrapolated into general social knowledge. Specificity of communication, features of the media language can make this process natural and imperceptible to the audience.